Have you heard Hamburger Helper’s new Mixtape?

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That is correct, the delicious packaged food product, or should I say the hand logo known on his Twitter page as @helper, dropped a mixtape. Helper dropped his mixtape April 1st and with 13.5k retweets and 11.1k likes on Twitter I would say it has been quite receptive. This marketing/advertising ploy under the Betty Crocker name is exactly the all inclusive, grassroots outreach brands need to connect with consumers and engage with them on a personal level.

 Check out this article by ADWEEK http://www.adweek.com/adfreak/hamburger-helper-dropped-entire-rap-album-april-fools-and-its-shockingly-good-170554. Watch a video of @helper performing with @bobbyraps on Twitter http://www.adweek.com/adfreak/hamburger-helper-dropped-entire-rap-album-april-fools-and-its-shockingly-good-170554.

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